I am a seasoned copywriter, editor, content creator and marketing professional with experience developing content strategies and integrated digital marketing campaigns for my clients. Specializing in content creation and social strategy I have the digital and editorial expertise to create platforms designed to engage and activate audiences.
My career began at Sony Music where I spent nearly a decade absorbed in music marketing and promotion in New York, Los Angeles, and Boston. From there I joined Toth + Co., a boutique fashion branding agency, where I was immersed in the day to day operations of the agency and had a hand in developing campaigns for LL Bean Signature, Coach, Chico’s, Soma, Not Your Daughter’s Jeans (NYDJ), and Façonnable. My expertise has afforded me the opportunity to provide freelance services for two prominent digital agencies, where I was responsible for clients such as Rockport Shoes, Herbalife, Louis Boston, Nikki Rich/Richie Sambora, and the Move2Improve Foundation.
Most recently I worked at one of Boston’s premier PR firms, Elevate Communications, leading the charge as Vice President of Digital PR and Content Strategy. During my tenure I had the pleasure of working with top level clients including Santander Bank, Bank of New York Mellon Wealth Management, The Boston Red Sox, Fenway Sports Management, The Fallon Company, and International best-selling author Tess Gerritsen. Additional clients include SIGMA Marketing Insights, ROCASUBA / RapidLash, and Elana Mokady Art.