Care.com, the largest and fastest growing online family care service, needed help to strategically and creatively craft quality communications to reach millions of people every day across various CRM, organic & paid social, and acquisition platforms. Additionally, I partnered with Care@Work to create collateral for Care.com B2B clients and managed a small, but talented team of copywriters and designers.
- CRM content strategy
- Social media strategy
- Copywriting & creative direction